Monday, July 12, 2010

I found my body image role models

Leafing through the Title 9 Sports catalog, I have decided that want to be one of these women when I grow up.  The women in the pictures are strong, fit, and gorgeous, and they all seem to be having too much fun swimming, surfing, or doing whatever they're doing to look at the camera.

I know it's just advertising, but they don't seem objectified the way I'm used to seeing women in magazines and catalogs, who are almost always looking at the camera with a "love me, adore me" look or glancing at their bodies in ways that seem self-conscious.  The one woman who I found in this catalog who looked at the camera seems to be saying "yeah, I rock!"  Instead of models, they photograph their own customers wearing the clothes and enjoying them, so maybe that's part of it.  There's also something about the way the women are posed and presented that seems designed to celebrate, but not objectify, their bodies.


By the way, if Title 9 would like to send me a huge gift card, I'd happily accept, but this is just fan mail, not an endorsement.

3 comments:

  1. Thanks for the heads up about this catalog - it sounds great.

    What we really need are more media images of girls and women like this. Images that foster self-esteem, positive body image, and healthier relationships. They could highlight body size, racial, and ethnic diveristy while featuring strong female role models.

    Sigh.

    There is actually a bill in Congress that is pushing for these healthier media images: the Healthy Media for Youth Act, H.R. 4925. It promotes positive images of girls and women in the media for the benefit of all youth.

    If you want to see this bill passed, visit www.girlscouts4girls.org and send a letter to your Member of Congress, urging her or him to support and co-sponsor it.

    Let's stand up for girls and women!

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  2. I love that you have found something with decent role models. I've been so turned off my catalogs & magazines by all the photoshop...

    By the way, I have a post up today that's kind of like the intro on your blog :
    http://lowstressweightloss.com/blog/why-you-gained-back-the-weight-after-your-last-diet/1751

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  3. I also got the Title 9 catalog recently. I thought the women looked great! Though the fitness outfits are a little too pricey for me, I like look through them because the women are not your typical skinny models.

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"Count your calories, work out when you can, and try to be good to yourself. All the rest is bulls**t." -- Jillian Michaels at BlogHer '07