First of all, this is not a sponsored post, though if the Fage USA people want to send me some free yogurt, I won't refuse it.
My fellow bloggers over at Angry Fat Girlz have been raving about Fage yogurt (pronounced "Fa-yeh", according to the container) for months, but they live in hip, urban areas and I live in Toledo. Actually, not even in Toledo, in a small town near Toledo. So if Kroger and Meijer don't have it, I don't have it, unless I hunt for it. And yogurt never seemed like the kind of food that I'd want to go off on a special quest to find.
I was at one of my favorite little boutique grocery stores last week, Walt Churchill's Market at Briarwood, and decided to take a peek in the dairy case. They had Fage Total, 0%, and 2%. As a Weight Watcher, I probably should have opted for the reduced-fat or fat-free kind, but I wanted to taste the real thing. And I have to tell you, I haven't regretted that decision, though Anne swears that the 2% is really good and the 0% is good.
An article in The New York Times featured Fage's recent ad campaign to promote just how luxurious this yogurt is by associating it with expensive jewelry. The yogurt ad is featured on one page, with an ad for the luxury jewelry item on the facing page. In the yogurt is the impression of the piece of jewelry, as if the Tourneau watch or Honora pearl necklace had been squished into the yogurt. The idea is to show that the yogurt is a luxury item, possibly to answer objections to the high price of Fage compared to other brands of yogurt.
As goofy as it sounds, if yogurt can be luxurious, this stuff is. I had never been able to stomach plain yogurt on its own because of the harsh, sour taste. Fage tastes more like marscapone cheese or chèvre than like American yogurt, and it has the same kind of thick texture because most of the whey is strained out. I tried straining regular plain yogurt to use as cheese back in the extreme-low-fat diet days, but it wasn't even close to the taste or texture of Fage.
The Fage Total has eight points per cup, so I've been using two tablespoons on top of some sliced peaches with a sprinkle of cinnamon. It's sort of like having cheesecake for breakfast. The yogurt is so rich that I haven't really wanted to eat more than that. I suppose I should give the lower-fat versions a try, but now that I've had the silky real thing, I'm afraid nothing else will do.